![]() ![]() To find the perfect audience, Strategus says it bought lists of consumers who had recently purchased frozen desserts, the kind of data the company routinely sources from companies including Acxiom, Mastercard, and Nielsen. ![]() The frozen yogurt campaign was set up by a company called Strategus, one of many advertising technology firms that place targeted ads on TV. The advertiser used reams of personal data to send the ad specifically to people like you. Your next-door neighbors may have been watching the same show, but if so they probably saw something else during the commercial break. If you saw that commercial, it’s probably no coincidence. The commercial ran last year, featuring a cute young couple that loves the dessert so much they hide it from each other in a bag of frozen brussels sprouts. ![]() People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a variety of other channels and streaming services may remember seeing an ad for a new brand of frozen yogurt bars. ![]()
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